In the last year, Beyoncé has shown no signs of slowing down. From her Renaissance World Tour to the recent announcement of Act II and becoming the first Black woman to top the US Hot 100 with a country song for her “Texas Hold ‘Em”, it’s clear that we are living in the century of Queen Bey.
Cécred
On Feb. 6, Beyoncé announced the launch of her hair care line, Cécred (pronounced like sacred). The line dropped on Feb. 20, which is exclusively sold on their website.
Beyoncé’s mom, Tina Knowles, is a former hairdresser. She owned a hair salon in Houston, Texas, so needless to say, Beyoncé grew up knowing the importance of hair care. What makes Cécred different from other celebrity-owned brands is that it was completely self-funded.
Additionally, the hair products are aimed at catering to all hair textures. On the company’s website, there is a quiz that prospective customers can take to find which products they should purchase to achieve their hair goals.
The Impact
In a statement on Cécred’s website, Beyoncé states that: “I grew up sweeping hair in my mother’s salon. So much of who I am came from there. I saw how she transformed hair by mixing mainstream products with textured haircare.”
Through her charity, the BeyGOOD Foundation, and Cécred, both organizations are currently partnering to make proper hair care more accessible.
On BeyGOOD’s website, it states:
“An annual $500,000 will fund cosmetology school scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists: Atlanta, Chicago, Houston, Los Angeles and New Jersey.”
BeyGOOD Foundation haircare parterning
The March/April cover star for Essence magazine is Beyoncé. Many of the photos for the issue feature her mother. The promotional articles released so far, delve into Cécred and her reasons for starting the company.
The Launch Party
Beyoncé hosted the launch party for Cécred on Feb. 20 at the Revery LA. For the attire, all guests were told to dress in white, echoing the minimalism surrounding the brand’s packaging and aesthetics.
Two subtle details found on Beyoncé that were clear nods to Act II were her bolo tie and nails with turquoise gems.
At the launch party, some influencers were even in attendance, including Brittany Broski, Bretman Rock, Alisha Marie and so much more. The founder of Summer Fridays was also a guest.
While the brand so far only has eight products, it’s clear that Beyoncé is not slowing down, and that more is to come. Act II is going to be released on March 29.
What are your thoughts on Cécred and Beyoncé’s initiatives to make hair care more accessible? Let us know @VALLEYmag on X or Instagram!
