Emma Chamberlain, a member of YouTube royalty and everyone’s favorite internet personality, has teamed up with popular fashion company Aritzia to create a new personalized collection: Sunday Best.
This fall collection is filled with pieces that are authentic to Emma’s eye for fashion. It includes sweaters, skirts, dresses, pants and cardigans, all essential to creating the ultimate fall fit check.
To introduce her upcoming collaboration, Artizia released a teaser with Emma interviewing herself about her new fall collection. The brand has gained immense popularity in the fashion world, offering high-quality staple pieces that fit perfectly for a variety of styles.
Before this campaign, Emma took a long break from the social media, with the internet patiently awaiting her return. “It was really important for me to just log off for a little bit because I’ve never done that,” she explains. The young star decided that she needed to step away from the camera and reignite her love for creating in order produce the best content. “I made it a priority to figure out who I am and what I care about and what I’m passionate about in real life,” she says.
This isn’t the first time Emma has taken the fashion industry by storm. She has cemented her position as a style icon and trendsetter during her career as an influencer. She has partnered with designer brands and has popularized many accessories, including scrunchies, sweater vests, yoga pants, mom jeans, Doc Martens and even shoelace belts.
Her massive following and exquisite taste landed an invitation to the Met Gala this year. Heads turned as Emma walked the carpet in a two piece set by Louis Vuitton and a platinum blonde bob. She was even featured on the cover of Australia’s Vogue in a stunning all pink set this August.
Emma explains in the interview why she chose Aritzia and how this new line encompasses all aspects of her style. “They have something for any mood that I might be in. Like if I’m feeling preppy or more tom-boyish.” With that being said, here are some of VALLEY’s favorite pieces from the collection…
VALLEY’s Top Picks
Shimmer Dress
This chic mini dress is the perfect staple that can be worn casually or even dressed up with the right set of heels and jewelry. It comes in a variety of colors and patterns to fit any occasion.
Jones Sweater
How could you ever go wrong with a classic wool turtleneck in the fall? Cozy and versatile, this piece is a must-have. It’s perfect for layering and great to pair with your favorite pair of jeans.
Jaden Pant
These high-waisted chino pants will become your go-to this season. They’re perfect to wear with a cropped sweater, ribbed tee and a pair of chunky boots. Its breathable, lightweight material is ideal for those warmer fall days.
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