Nowadays, when you see something you like on your TikTok For You page, you can tap it and go straight to shopping for that item. This eCommerce feature has been convenient for customers as the displayed items are easier to get to. People clearly want what the creators they look up to have.
Many TikTokers promote products on their platform as a brand deal or personal preference. They do this because their supporters will most likely consider buying the item, especially after looking at the prices and other people’s reviews. Grace Morrow, 20 and a junior in college, believes that tapping the screen from a TikTok and taking you straight to the product is much more convenient than having to look up something because you don’t know where it’s from.
New Beginnings
TikTok Shop was introduced in 2023 to the U.S with merchants, creators and brands participating to their advantage. According to Forbes, nearly 45-60% of TikTok users are Gen Z which is plenty of eWallets. However, it’s not only this generation that participates in TikTok and online shopping, the other percent includes different age groups.
This future has attracted so much publicity. In fact, the amount customers spend on social media each year is expected to double by the end of 2027. This will bring even more growth and popularity to TikTok shops.
Profits and Purchases
The eMarketing forecast is overwhelming in terms of the profits that TikTok shopping users generate for the platform. However, according to Jen MacMillen, this boost in earnings can be seen as affected by variable customer preferences and the possible ban that the platform may face in the U.S.
Despite this, it is undeniable that many young Gen Zers and Millennials see the advantages of using TikTok shopping, e-commerce and much more. The same is true for various adult customers. Several users and stakeholders are attentive to the decisions concerning its use in the U.S.
Shop Til’ You Drop
Shoppers are satisfied enough with products to become repeat buyers. An interview with Grace Morrow may reflect this tendency. She purchased a shirt she learned about through her For You page. “I would make the purchase again as it was in good condition and looked exactly how it did on the TikTok,” she stated.
Overall, the TikTok shop seems to meet people’s expectations. The idea of shopping on social media provides a user-friendly experience. As the shop continues expanding, it appears to be carving out a significant position in the eCommerce landscape.
What are your thoughts on the TikTok shop? Do you have any eCommerce stories? Let us know @VALLEYmag on X!
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