Whether it’s scrolling on social media or walking around campus, you’ve probably seen the popular Parke-branded crewneck multiple times in the past few weeks. Parke, a high-quality clothing brand created in 2022, has seen a recent jump in popularity. What is the hype around Parke, and what makes it so special?
Chelsea Parke and Marketing
Chelsea Parke, the owner and creator of Parke, has built her brand on transparency and engaging with her audience. While building up her own brand, Parke also posted her journey as a female business owner to her thousands of followers on social media.
Parke has also gained popularity through social media influencers. Popular content creators like Darcy McQueeny have helped spread the love for Parke by repping their own Parke apparel and sharing their excitement for new launches.
Exclusivity and Launches
On Feb. 4, Parke had one of their biggest launches yet for their Valentine’s Day Collection. The entire collection sold out within minutes and even shut down the website. Parke later announced on Instagram how grateful she is for the support of her brand and how the website was not prepared for the number of people who joined for the launch.
“What happened this morning exceeded our wildest expectations – we had over 80,000 visitors to our site, four times our usual traffic on launch days”
– Parke via Instagram.
Another factor that plays into Parke’s popularity is their exclusivity. Parke launches and restocks her brand around every month with a limited supply of merchandise. The rising popularity of the brand mixed with the exclusive drops means the popular items sell out fast. Some people have taken to social media to complain about the limited availability, while others think it adds to the high-quality branding of the apparel site.
Parke’s Evolution
Parke began as a denim-exclusive brand with their first launch including a few recycled denim pieces. Over the past three years, the company has expanded to everyday basics and more traditional denim pieces. The brand has almost everything including sweaters, sweat sets, jeans, pajamas and more.
According to Parke’s website, the company was created out of her love for fashion and the want for high-quality articles of clothing that will elevate anyone’s wardrobe. Although Parke was mainly focused on their denim line, their varsity mock necks have been recent fan favorites.
Are you here for the Parke love? Let us know on X or Instagram @VALLEYmag!
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