Ye West has been facing much deserved backlash from his recent antisemitic comments. He left no stone unturned as he posted on Instagram, Twitter and spoke of his opinions on various TV shows. As his views became more public, various reports surfaced from sources close to Ye concerning his long history of antisemitic beliefs and interest in Adolf Hitler. While he was already on thin ice with many of his supporters and business partners due to a series of antiblack remarks, the antisemitic comments forced many to officially end their relationships with the celebrity.
Aaron Donald
Defensive tackle on the Los Angeles Rams cuts ties with Donda Sports, West’s managing agency for professional athletes focused on brand deals unrelated to their team contracts.
Adidas
While Adidas was more hesitant than other companies to remove themselves from Ye, the mounting pressure to do so ultimately pushed them to release a statement denouncing both antisemitism and their association with West. Forbes said this will likely cost him his billionaire status as his partnership with Adidas brings in about $250 million in net profit a year.
Balenciaga
French luxury fashion-house Balenciaga was among one of the first companies to sever ties with Ye in an interview with WWD saying, “Balenciaga has no longer any relationship nor any plans for future projects related to this artist.” West has maintained a close relationship with the brand over the years with various collaborations, opening their fashion shows and several advertising campaigns with ex-wife Kim Kardashian.
Camille Vasquez
High-profile attorney Camille Vasquez who famously defended Johnny Depp against Amber Herd dropped West as a client when he refused to retract his recent antisemitic comments.
Creative Artists Agency (CAA)
Major Hollywood talent agency CAA dropped Ye as a client after almost eight years together. While the group did not release a full statement, a CAA representative gave confirmation to CNBC that West is no longer a client.
Def Jam
West and his label G.O.O.D. Music are no longer affiliated with Def Jam record label, a subsidiary of Universal Music. However, Universal Music Group as a whole has yet to officially sever ties with the Ye, despite facing a lot of pressure to speak out on his remarks.
Foot Locker
On Tuesday, the retail chain announced it would no longer be releasing future Yeezy drops and is currently pulling any existing items from stores and their site.
GAP
While GAP ended their partnership with Ye in September due to an unrelated outburst, they officially shutdown their Yeezy-focused website and are working to remove related products from stores as of Tuesday.
Jaylen Brown
Similar to Aaron Donald, Brown cut ties with Donda Sports releasing a statement via Twitter stating, “I [now] recognize that there are times when my voice and my position can’t coexist in spaces that don’t correspond with my stance or my values. And, for that reason, I am terminating my association with Donda Sports.”
Madame Tussauds
Madame Tussauds Wax Museum in London moves Ye’s wax figure to storage as a spokesperson reports the museum listens to the public about what they want and expect to see when visiting, according to BBC.
MRC
The production studio scrapped their fully completed documentary about Ye which was set to be released early next year. MRC’s studio execs also released a lengthy statement calling out all brands still affiliated with West to speak out and cut ties with him immediately.
Peloton
The workout streaming service announced it “indefinitely paused” playing West’s music from its streaming in classes and takes the matter “very seriously.”
The RealReal
On October 25, The RealReal announced they would “no longer be accepting items associated with Kanye West or his brand, including Adidas, or Yeezy x Adidas” through a post on Instagram.
TJ Maxx
A TJ Maxx representative released a statement emphasizing that they do not tolerate discrimination of any kind and confirmed they would no longer be selling Yeezy products at any of their stores worldwide.
Following a ban on Instagram, Ye was then banned from Twitter following a slew of antisemitic posts stating:
“I’m a bit sleepy tonight but when I wake up I’m going death con 3 on JEWISH PEOPLE…The funny thing is I actually can’t be Anti Semitic because black people are actually Jew also you guys have toyed with me and tried to black ball anyone whoever opposes your agenda.”
It is unclear when, if ever, West will regain access to his Twitter account, though he was allowed to post again on Instagram as of October 27.
United Talent Agency (UTA)
West was briefly represented by UTA and after he was dropped by CAA, its CEO Jeremy Zimmer wanted to make clear he would not be welcomed back to the agency in a company-wide memo that also called for Ye’s boycott.
Vogue
Vogue’s acclaimed editor-in-chief Anna Wintour made it clear she and the magazine have “no intentions” of working with Ye again. West not only lost the endorsement of a leading fashion publication, but a friend as he and Wintour’s relationship dates back to 2009 when she first invited him to the Met Gala.
Aside from the individuals and companies who have formally dropped Ye, a slew of celebs have publicly condemned his antisemitic remarks such as Saturday Night Live, The Late Show with Stephen Colbert, Jamie Lee Curtis, Sarah Silverman, Meghan McCain, Jack Antonoff, Ariana Grande, 50 Cent and his ex-wife Kim Kardashian. The entertainment, fashion and music industry have effectively blacklisted West, at least for the time being and it is unclear where his future lies. Despite it all, some still question if this was simply a pre-planned stunt so that he can rise from the ashes stronger than ever.
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