Just in time for warmer weather, influencer and podcast host Alix Earle has launched SipMARGS, a sparkling margarita that’s ready to drink. It’s a simple, refreshing option for anyone looking to enjoy a margarita without the hassle. Known for her bold social media presence and extravagant lifestyle, Earle partnered with SipMARGS as an investor and brand partner, adding her skills to the brand’s re-launch on March 17, 2025.
Earle celebrated the re-launch in style, hosting an exclusive launch party at the Palm Tree Club in Miami alongside DJ and producer Zedd. Now, SipMARGS is making its way across six states and is also available for purchase online.
The SipMARGS Difference
SipMARGS offers a refreshing twist on margaritas, with sparkling water, real cane sugar, natural fruit juice, and authentic tequila sourced from Jalisco, Mexico. With a light and refreshing 5% ABV, these canned cocktails offer convenience without compromising on flavor.
The lineup includes five irresistible flavors: classic, coconut, mango, mezcal and spicy.
Earle herself raves about the drinks, calling SipMARGS “just a perfect margarita” that guarantees a delicious experience. With SipMARGS, you don’t have to worry about drinks being too sweet or watered down — it’s all about great flavor and quality.
Where Can You Find SipMARGS?
SipMARGS is now available in stores across six states: Massachusetts, Connecticut, New York, Virginia, Michigan and Pennsylvania — conveniently available for Penn State students. If SipMARGS isn’t available in your area, you can still order it online for states where it’s not in stores.
For a full list of retailers or to order online, check out the SipMARGS website.
Why It’s More Than Just a Drink
The re-launch of SipMARGS comes as ready-to-drink cocktails continue to gain popularity, especially with Gen Z and millennials seeking convenient, flavorful options. SipMARGS taps into this demand while aligning with Alix Earle’s vibrant lifestyle.
Whether you’re relaxing at the beach or hanging out with friends, SipMARGS brings a taste of summer to any occasion.
Classic, Mango, Spicy — whichever flavor you pick, SipMARGS is here to elevate your margarita experience.
Let us know your thoughts by tagging @VALLEYMag on Instagram!
*VALLEY does not support underage drinking. Please remember to always drink responsibly.
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