Have you ever gone to grab a soda and then stopped yourself thinking, “I shouldn’t be having this, it’s bad for me … “ While cravings aren’t a crime, sometimes you want the taste of soda without the bad stuff that’s in it. And that’s okay. VALLEY is here to introduce you to the newest version of healthy soda, and it’s called Poppi.
The History
Allison Ellsworth, the creator of Poppi, was a busy mom of three when she decided to create this soda. Ellsworth wanted an easier way to consume apple cider vinegar (ACV) for health benefits. Noticing there weren’t many (or tasty) options out there, Ellsworth decided to create it herself. Ellsworth started by crafting her own recipes at home. With the help of her co-founder and husband, Stephen, they made this dream a reality.
In 2018, Allison and her husband debuted their product on an episode of “Shark Tank.” Rohan Oza gave them an offer, allowing the Ellsworths to rebrand their product and get it on the shelves of over 1,000 locations nationwide.
Watch the “Shark Tank” clip below:
The Ingredients
Something that makes Poppi stand out in the food and beverage industry is the fact that it contains natural ingredients that provide many health benefits.
Here’s the breakdown of benefits that can be found in the drink:
- Agave Inulin (a natural prebiotic and sweetener)
- Apple Cider Vinegar (ACV)
- 5 grams of sugar or less
- 25 calories or less
- No fake stuff (clean ingredients like natural flavors and fruit juice)
The Flavors
Since Poppi’s launch in 2020, the brand has released more than ten different flavors including fan favorites like Strawberry Lemon, Orange and Doc Pop, as well as classic flavors such as Cherry Limeade, Classic Cola and Root Beer.
There is certainly more to come as this brand grows – Poppi recently released its newest flavor, Wild Berry, which can be found online or at 7-Eleven in Poppi’s first 16-ounce can.
Another new flavor, Lemon Lime, is set to drop on April 9th, 2024.
The Future
Poppi’s reach has skyrocketed since its Super Bowl LVIII commercial this year. Poppi’s commercial made it into over 29 million households, making this ad one of the most-watched ads during this year’s Super Bowl.
This advertisement not only reached an immense amount of households but also shed light on what Poppi is and how it will change the future of soda.
“It tastes like soda. Looks like soda. Smells like soda. And fizzes like soda. Because it is soda.”
poppi
In this 60-second spot, Poppi goes on to talk more about the future of soda:
It will be the soda your kids and grandkids think of when they think of soda. And that’s because this soda has none of the bad stuff. Instead, it has all the flavor. Poppi is the next chapter in the story of soda. The future of soda is now. And it’s called Poppi.
poppi
That’s right, #sodasback. Poppi is changing the CPG industry, right here and right now.
What is your favorite flavor of Poppi? Let us know by tagging us @VALLEYmag on Instagram!
