We Were Never Supposed to See Ourselves
If we took a step back, we would realize a lot of, if not all, of beauty culture is completely manmade. Obviously, all of the…
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Crazy Creative Coordination
You’ve heard of committing to the bit, but now it’s time to commit to the fit. It’s been a long school year and let’s face…
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Invest In Your Eyes
Our eyes do a lot of work for us, often without us noticing. They are constantly working from the moment we wake up until we…
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Beef Tallow: Should It Be Added To Your Skincare Routine?
Many have heard of the famous beef tallow on TikTok, with countless influencers promoting it as a must-have for clear skin. On social media, it…
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Are you a winter or a spring?
Which season suits you? According to Carole Jackson, author of the 1980s best seller “Color Me Beautiful,” everyone has a unique color palette based on…
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Black Cherry Fantasy
Glossier is known for its minimalist, skin-first beauty approach, focusing on natural looks. That’s why their new Black Cherry Collection marketing campaign took VALLEY by…
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Do I Have iPhone Face?
A new celebrity debate has been being asked all across the internet: do they have iPhone face? This term refers to celebrities and actors whose…
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Kitsch, please
Let’s face it: doing your hair can be a challenge. First, you have to decide if you want it up, down, or maybe even half-up,…
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Using Skincare as Makeup?
You’ve probably heard all the latest trends – makeup looks and recommendations come in cycles, dictating whether or not this month’s bare face, or if…
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The Danger of the “Unrecognizable Makeup” Trend: Using Makeup to Enhance Your Natural Beauty
If you have been on TikTok the past few weeks, you’ve likely come across the newest beauty trend: “Unrecognizable Makeup.” The trend involves creating looks…
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The Makeup Debate
Wet vs dry. The age-old makeup debate has been argued for ages. As the makeup trends ebb and flow, some move with the tides: from…
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Mirror, Mirror on the Wall: the toxicity of body checking trends
When you look in the mirror, what do you see? Do you see someone confident and strong, embracing every aspect of themselves? Do you see…
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A New Era of Perfume- The Rise of Sol De Janeiro
As Generation Z gives way to Generation Alpha, many are veering from the previous choice of Bath & Body Works and switching to Sephora. Seen frequently…
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All the Derm Can Do
Everyone is trying to stay as hydrated and healthy as possible in winter. From new nighttime routines to that fresh new workout gear and intentional…
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The Pilates Mom Mindset
She is the picture of effortless elegance — that mom who is always put together, taking good care of her mind and body, going to…
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Hot Girls Eat
There’s always been this stigma with college eating patterns, where girls normalize not eating enough. You might hear things like “OMG I only ate one…
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The Second Puberty
Going through puberty as a middle schooler or high schooler is like constantly being at war with yourself. By the time it’s over and you’re…
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“My Lip Gloss is Poppin’, My Lip Gloss is Cool”: Rhode vs. Summer Fridays
Lip gloss has been a staple for beauty lovers of all ages. It’s an everyday essential that you can dress up or down, whether you’re…
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The French Contrast Level Makeup Theory
For those who have never learned how to do every step of a full makeup routine, where to start in learning can be difficult to…
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Your Makeup Bag Tells a Story
Our makeup, to say the absolute least, has seen some things. The ups, the downs and the spirals— our makeup bags have been there through…
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