Here’s something to ponder about as we are already one month into 2024: women have become the biggest growth driver for the National Football League. Yes, you read that right. The girlies are infiltrating the NFL, and we’re here for it.
Within a male-dominated space, the NFL is gaining traction and a new audience through influencers organically driving traffic to them like never before. This isn’t necessarily something we haven’t seen before, inviting content creators to the Super Bowl to generate digital content and engage with new spectators. But recently, it’s gone to a whole new level.
Influencers Joining The NFL Fold
All eyes have drawn attention to Taylor Swift (dating Chiefs’ Travis Kelce) and Alix Earle (dating Dolphins’ Braxton Berrios — aka “NFL man”). These notable figures are at the forefront of change within the NFL, utilizing their massive fan bases to transform the league and engage entirely new audiences. It makes sense how women are actively seeking out game updates and information about the players. They look forward to seeing game-day outfits from these iconic women and players.
Content Creation: A New Playbook for Engagement
Women influencers are rewriting the playbook on how the NFL connects fans through content creation. Taking advantage of their wide audiences, Taylor Swift and Alix Earle are leaving an indelible mark on the NFL landscape, not only through traditional means but also through content creation, fashion and influential personas that are reshaping the league’s image.
In a social media blitz on January 14th, the official NFL TikTok account released 20 videos capturing highlights from the Chiefs vs. Dolphins game, receiving an impressive 19.7 million views. Notably, a significant 40% of these impressions were related to fashion, spotlighting both Travis Kelce’s pre-game day style and Taylor Swift’s custom jacket, which has ignited a viral storm across the internet.
Fashion Content Takes Center Stage
Fashion is emerging as a powerful force in the NFL’s evolution, with designers like Kristin Juszczyk crafting custom outfits and personalized pieces for celebrities attending NFL events.
As the woman who made Taylor Swift’s jacket, Kristin Juszczyk gained 183K followers overnight during the playoffs game and has made similar custom clothing for Brittany Mahomes, gymnast Simone Biles and even Twilight star Taylor Lautner. On Twitter alone, the jacket she made for Swift has brought in 20+ million impressions with thousands wanting an exact replica … and they are willing to pay for it.
A Dynamic Shift in the NFL Landscape
As women influencers assert their influence in content creation, fashion and digital spheres, the NFL is undergoing a dynamic transformation. Taylor Swift, Alix Earle and designers like Kristin Juszczyk are not just contributing to the league: they are shaping its future. This proves that the future of football is being written by more than just X’s and O’s.
The NFL is becoming a more inclusive and engaging space, promising a vibrant future that transcends traditional boundaries. So the dads, Brads and Chads better buckle up! More ladies are coming to the NFL, so expect even more content and products targeting women.
Tag us on Instagram, @VALLEYmag, about your opinions on the influence women have had within the NFL realm recently.
